Different industries, same problem: invisible in AI search. We used Generative Engine Optimization to change that. These are the results.
An American sports technology SaaS company needed to capture the wave of AI search traffic flowing to their category. ProCloser.ai built a full GEO and AEO strategy that turned AI platforms into their fastest growing acquisition channel.
This company had strong organic search fundamentals with 25,000 monthly sessions and 29,100 ranking keywords. But AI platforms were sending almost zero qualified traffic. Their product pages were invisible to ChatGPT, Copilot, and Perplexity, which meant they were missing buyers who start their research in AI tools.
We implemented a comprehensive GEO and AEO strategy. That included structured data optimization, answer-first content restructuring across product pages, AI citation building, and entity signal amplification. We also built topical authority clusters to help AI models associate the brand with its core category. The result: 162 AI mentions across 5 platforms and 239 link citations.
Microsoft Copilot delivered a 1.45% event rate on referred traffic, nearly 2x the rate of ChatGPT. While ChatGPT drives volume, smaller platforms can deliver outsized conversion quality.
An American home services SaaS company wanted to expand beyond traditional search and capture the growing wave of AI referral traffic. ProCloser.ai built a GEO strategy that turned blog content into the primary driver of AI discovery, reaching 80 countries in the process.
This company had 6,600 monthly organic sessions and 9,900 ranking keywords with 15% year over year organic growth. Good fundamentals. But their GEO Readiness Score was just 7.3 out of 10, which meant content was structured for traditional search but not formatted for AI engines to cite and recommend.
We restructured their blog content with answer-first formatting, added comprehensive structured data, and optimized entity signals to improve AI citation likelihood. Blog content became the primary entry point for AI referral traffic. We also expanded keyword coverage by 37%, growing from 7,200 to 9,900 ranking keywords while pushing into 80 countries.
Perplexity showed the highest event rate at 1.95%, proving that smaller AI platforms often send the most qualified traffic. Blog content drove the majority of AI referrals, making content strategy the foundation of effective GEO.
An American FinTech SaaS company invested in AI search optimization and saw rapid momentum, growing from early traction to a 9.8% conversion rate on ChatGPT referrals. ProCloser.ai turned specialized educational content into the highest performing AI acquisition channel.
This FinTech platform had solid search visibility at 93.8% but was generating almost no traffic from AI search engines. With 1,200 ranking keywords, they had a focused footprint in a competitive financial technology niche. The opportunity was clear: AI search users asking financial questions were not finding this platform in the answers.
We focused on educational content optimization, restructuring existing materials with answer-first formatting and deep entity markup. Specialized content received 3x longer session times than generic pages, confirming that depth beats breadth in AI search. We also optimized for ChatGPT specifically, which drove 84% of their AI referral traffic.
A 9.8% conversion rate from ChatGPT referrals made AI search their highest converting traffic source. Specialized educational content outperformed generic service pages across every engagement metric, with average session durations of 5:11 and a 50.8% engagement rate.
An American eCommerce store discovered that AI-referred visitors were their most valuable shoppers. ProCloser.ai optimized their product and category pages for AI search, turning ChatGPT into a revenue-driving acquisition channel that outperformed every other traffic source on purchase rate.
This eCommerce store had 19,700 monthly organic sessions and 8,600 ranking keywords growing at 10% year over year. Search visibility was climbing at 71.6%. But the brand was not showing up when shoppers asked AI tools for product recommendations, which meant losing high intent buyers at the moment of decision.
We optimized category and product pages with structured data, answer-ready formatting, and entity signals that help AI models understand and recommend specific products. Category and product pages outperformed generic pages in AI referrals. We also expanded the brand's AI visibility across 20 countries, with ChatGPT driving 91% of AI traffic.
AI-referred visitors made 25% more purchases than any other traffic source. With a 70.5% engagement rate and 4,300% year over year LLM session growth, AI search is rapidly becoming the most valuable acquisition channel for eCommerce.
All data in these case studies comes from verified analytics platforms including Google Analytics 4, Google Search Console, and proprietary AI referral tracking. AI traffic is measured by isolating referral sessions from known LLM domains (chat.openai.com, copilot.microsoft.com, gemini.google.com, perplexity.ai, claude.ai, and others). Conversion events, engagement rates, and session metrics are tracked using standard GA4 event configurations. Growth percentages compare equivalent time periods. All companies are real American businesses served by ProCloser.ai. Company names and identifying details are withheld for client confidentiality. Learn more about our approach to Generative Engine Optimization and how it applies across different industries.
Book a strategy call and we will show you where your AI search visibility stands today and what it would take to turn AI platforms into your next growth channel.